Different from most software companies, the team at ZoomSafer absolutely loves it when prospects ask us “How much does it cost?”

The reason we love to hear the question, “How much does it cost to prevent employee distracted driving?” is because our software is remarkably inexpensive and incredibly valuable.

Consider the following example which is based on actual data collected over the past 6 months from a company’s fleet of 20 trucks, where employees utilize FleetSafer Mobile to promote safe, legal and responsible use of BlackBerry mobile phones while driving.

In just six months, the company’s 20 drivers accrued over 28,000 safe driving hours, during which FleetSafer Mobile averted more than 21,500 mobile phone distractions – an average of 3,598 distractions averted every month:

Protecting each employee for the month cost the company just $10 – or $.32 per day. And in return, each employee averaged 7.7 on-the-job safe driving hours every day – and nearly six daily distractions avoided.

So what does it cost to prevent any given text or email from causing your employee to have a preventable distracted driving crash? For this company, just $.06 – literally pennies.

Given that each on-the-job crash costs employers at least $24,500 (and more if someone’s injured), that’s a serious potential savings.

Six cents versus twenty grand? I know which one I’d choose.